Marc Brogdon

Hi, I'm Marc Brogdon a branding and marketing genius!

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Creative  ●  Visionary  ●  Branding Architect   Marc Brogdon is the Founder and President of N2U Creative Marketing Group, a Telly Award-winning experiential marketing and strategic brand management company. Founded in 2002, N2U CMG specializes in conceptualizing, developing and implementing unparalleled, groundbreaking consumer engagement programs that deliver maximum return on investment to a diverse range of Fortune 500 clientele.    He develops unique campaigns that build consumer loyalty by creating dynamic, intimate interaction between the company and customer. He has executed such programming on behalf of Kraft Foods, The Walt Disney Company, General Motors, Hyundai, American Express, Coors, Tanqueray, Viacom and many more.   In addition to overseeing multiple projects, Marc also runs the marketing department for Qubeey, Inc., innovator of a new browser-free technology platform transforming access to the Internet. Under his leadership, the start-up is making major inroads into the technology, media and entertainment arenas to set the stage for the reinvention of Internet communications.   Previously, Marc masterminded marketing and distribution strategies for a premium water company in Dubai, Saudi Arabia and several Middle Eastern territories.   No stranger to business abroad, Marc studied Global Marketing at the prestigious University of Stockholm in Sweden where he gained experience in global brand management, and studied the marketing of international companies such as Volvo, Saab, Tetra Pack, Asea Robotics and Maribu Chocolates.   After returning to the states, he developed promotions for Sony Consumer Electronics and Ikea, and produced television properties for VH1, CBS and KTLA/WB. Additionally, Marc created and executive produced television specials including “Entertainment Tonight Presents: The Grove Summer Music Series” and “The Grove Winter Tree Lighting Celebration.” He also has facilitated licensing deals between Motorola and Phat Farm Fashions, and Ping Mobile and Blockbuster, among others.   In the early 2000s, he sought to gain command of the new media and digital explosion and did so as Vice President of Corporate Alliance for Dunk.net, the e-commerce sports apparel and footwear company owned by superstar NBA player Shaquille O’Neal. The entity quickly became a major brand within its respective market categories.   Marc, who began his career at Pepsi Cola as an Account Manager, graduated to Marketing Manager at Pitney Bowes, and in 1990, was called to help launch a brand new car company, Saturn. He relocated to Los Angeles with the company to become Saturn’s first Senior Product Specialist, working with agencies such as Hal Rainey and Associates and JP Johnson, gaining an in depth understanding of brand marketing and event management from both the agency and the client side.   In 1992 Marc joined Disney/ABC Cable Networks where he worked for eight years cultivating campaigns for clients including Direct TV, Comcast, AT&T and Time Warner. Marc was named “Marketing Executive of the Year” two consecutive years and was invaluable to the launch and distribution of SoapNet and Toon Disney.   With more than 20 years of executive level marketing for Fortune 500 companies, Marc has built a solid business foundation that has led to his vision of creating N2U Creative Marketing Group, which incorporates all aspects of his expertise in experiential marketing, strategic alliance-building and branded entertainment. His company is a culmination of his life’s work. It well positions him as a dynamic leader re-engineering in the marketing space.   In addition to his professional endeavors, Marc is a board member for the Duke Media Foundation, and is a key contributor to the Share and Share Alike Foundation, which supports Hathaway Sycamores Child and Family Services.   Marc is a proud graduate of Michigan State University where he received a Bachelor of Science degree in Marketing and Management.    

Consultant at Kraft Foods

August 2006 - March 2009

Created, produced, and routed, the *Kraft Kitchen Experience*, a mobile initiative designed to give the targeted consumer additional reasons to fall in love with products that they already know and use. With the use celebrity chef, G. Garvin and a custom designed *Martha Stewart* kitchen on wheels, I was able to *ambush* key locations in 8-markets and provide Kraft Foods cooking demonstrations distribute products and coupons to nearly 60,000 of their key Strategic Value Consumer's during the promotional time frame. The results were a 2% lift in product sales versus same time last year determined by BRC campaign codes.

Contract at Caruso Affiliated

January 2003 - September 2007

Caruso Affiliate Holdings (Developers of the Grove Retail and Entertainment Complex) Agency on Record - (2003-2007) Developed a strategic alliance and partnership marketing department for the company. Charged with increasing the sponsorship activity for the properties, my objective was to create a national media presence in order to attract fortune 500 companies. To achieve this, N2U created and executive produced an annual summer music series featuring performances by artists such as Will Smith, Alanis Morissette, Lisa Loeb, Michael Buble, Robin Thicke, Jada Pinkette-Smith, and others. This resulted in the property receiving millions of dollars in media impressions and a broadcast partnership with Entertainment Tonight. As a result, I developed strategic partnerships for the client with American Express, Infinite, Movie Tunes, and others.

Consultant at Motorola - Contract

January 2002 - December 2004

Strategically aligned Motorola with Phat Farm, LLC to develop a fully integrated co-branded cell phone. By utilizing the equity of both companies, I was able to reach a audience with a focused product. This was the largest grossing co-branded product Motorola had produced to date.

Consultant at Malacca Gin - Contract

January 2000 - January 2004

N2U developed and produced a touring affinity program, *Global, Rhythms and Lounge* for Malacca Gin. 1000 plus consumers were treated to a quarterly branded event that was designed to feel like it was held in a different region of the world. The goal was to have this tastemaker audience ask for the product by name on and off premise accounts.

Producer at VH1

2003 - 2004

Produced the hit show, *Rock the House*, and developed a product integration program between VH1, Ikea and Sony Consumer Electronics. Each product was organically utilized in every segment of the program for 13 episodes. I was able to provide IKEA and Sony full integration through website inclusion and print support.

Vice President Corporate Alliance at DUNK.NET

1999 - 2002

Established, created, and maintained strategic relationships with key corporate partners including; and Rhino Records. Developed marketing and promotional campaigns with corporate partners designed to extend brand awareness, drive site traffic, and increase sales. Created sales strategies for multichannel distribution of products of Dunk.net. Managed product placement efforts for film, television, and print. Assisted with creating overall corporate brand identity and mission statement.

Sr. Marketing Executive at Disney/ABC Cable Networks

June 1992 - August 1999

Affiliate Marketing Executive of the year Managed an annual budget of $5.5 million dollars to provide key Cable affiliates with network launch events. Products included: Disney Channel, Toon Disney, and Soapnet. Responsible for overseeing all aspects of event management including working with the Disney Theme Parks to coordinate character appearances, Disney*s merchandising staff to development co-branded products, and the corporate marketing group to oversee the usage of copy written materials. Acted as a liaison between the client and regional venues where events were hosted, and provided on-site management for large staffs for events of up to 15,000 attendees. Leveraged synergistic relationships across business units for cross-marketing and co-branding opportunities.

Supervising Marketing Product Specialist at Carlson Marketing

June 1990 - December 1992

Managed national marketing efforts for Saturn Automobile Corporation*s first national tour. Including on-site management of auto and trade shows in all major markets. Produced Saturn*s first national competitive/comparison tour for all new dealerships. Wrote product introductions for brand presentations in major markets. Supervised 9 product specialists and field support staff.

Head of Consumer Marketing at Qubeey

October 2011

Qubeey is a communications technology firm that allows consumer brands an assertive reach to their audience. Working in a browser less environment Qubeey is a paradigm shift in how we use our computer desktop. As head of the marketing department, my agency is providing it's 20 plus years of senior level experience to assist in the launch and growth of this tremendous company.

Consultant at Walt Disney Company - Agency

June 2005

Currently developing key marketing initiative for the office of Creative Development for Walt Disney Imagineering. Assisted in the production of campaigns designed to build a universal appeal for visitors of Walt Disney Theme Parks & Resorts.

President at N2U Creative Marketing Group

2002

Through N2U Creative Marketing Group, I am responsible for the overall creation, execution and management of strategic consumer engagement marketing programs for Fortune 500 companies. I work with brand management executives for product integration/placement, point of sale placement, and merchandising of various products. I also develop marketing and promotional campaigns with corporate partners designed to extend brand awareness, drive site traffic, and increase organizations visibility and sales.

MICHIGAN STATE UNIVERSITY, EAST LANSING MICHIGAN

1982 – 1987

Bachelor of Science

UNIVERSITY OF STOCKHOLM